Search Engine Optimisation (SEO) and Your Business

How are your customers finding your business? By your "exact" business name? Word of mouth? White Pages? Yellow Pages?

Traditionally customers had a very limited way of finding your business. It was either done through a category or service based (i.e. plumber, electrician) search through something like the Yellow Pages or a local newspaper, or through word of mouth of friends / colleagues who provided your potential customer with your name, and lastly through commercial advertising.

These methods may have worked well in the past but have you thought about how this translates online? Type in plumber in any search engine and see what you get.

Not what you expected? This is because finding a business on the internet works differently from finding a business without the use of the internet.